It's Cyberjammies 21st Birthday!
For the past 21 years our small team has achieved big things! We started in 2001 as an answer to a growing problem, we couldn’t find affordable nightwear in luxuriously soft fabrics. At the time we were already nightwear experts, making nightwear in our factories for shops up and down the high street, but none of them wanted the high quality we knew we could create with the added Cyberjammies flair! So, we decided to make our own and that’s when Cyberjammies was born. Over the past 21 years we have become a staple brand for many stockists up and down the country including John Lewis, Next and soon to be M&S, plus hundreds of boutiques and independent stores! Our Cyberjammies website has grown steadily over the years and in 2020 when lockdown struck, we were there to make staying home a little more comfortable for everyone. We became your favourite nightwear and loungewear brand and have continued to grow since.
So, why has Cyberjammies managed to stand the test of time? Well, we never rest on our laurels and continuously strive to improve in all ways. From refining our customer experience to challenging the value and quality we deliver in our products; we’re dedicated and passionate about everything we do. We are always refreshingly honest; we constantly evaluate and persist in moving forwards through any challenge. We’re intent on making sure we play our part in making the world a better place by creating products that have minimal impact on the environment. We regularly review our products and packaging to make improvements to their sustainability and ethical characteristics and always choose doing the right thing over a quick fix.
- As we said Cyberjammies was created by a team of true nightwear experts, who continue to set the highest standards for our products, our nightwear is never compromised. Quality, durability and excellent value are at the heart of everything we do to make sure that our customers not only love their products but return to us time and time again to restock their nightwear wardrobe. Alongside, comfort and quality, fun is a major part of the Cyberjammies DNA, we have enjoyed choosing fun and bold prints over the past 21 years and continue to venture into colours and patterns we’ve never tried before, we always want to make sure every collection is unique.
We are also about creating nightwear that every member of the family can enjoy. That’s why 7 years ago we created matching and coordinating styles that are designed not just for sleeping but for those cosy moments spent all together, whether that’s Christmas, Easter or just a Sunday morning lie in, we want our customers to make Cyberjammies part of their family life. Underpinning this, the customer sits at the centre of our business and guides our every decision. Each season, our collections are refined and tweaked based on what our customers are telling us. We believe our nightwear contributes in a small way to self-care, with the joy that slipping on a brand-new PJs before bedtime can bring.
We are very proud of the past 21 years and the brand we have created but accept that this doesn’t give us any excuse to sit still; there is always more that can be done. We want Cyberjammies to be appealing to a wider range of customers. We have ambitions to take our brand and our values to a global stage and become recognised as leader in not just nightwear but also as a voice and advocate for a great night’s sleep, providing products that help to achieve this.
